We've introduced two new reports for detailed camera and beacon based audience analysis. These reports work in tandem with AdHawk which is our collection of tools for audience analytics and provide more detailed information on not only impressions by device, but also a breakdown of impressions by media. This means it's now possible to determine the viewership of a specific media item which is a powerful new capability. For example, you need to determine how many people actually looked at a particular advertisement in rotation in your playlist. Not only will you be able to determine the number of true impressions, but also age and gender metrics associated with those impressions.
The screenshot above shows the Media Impressions report generated for the media item titled $5 Off Any Haircut. We get the total number of impressions (views) at 11, and also a breakdown of age/gender for those impressions.
|Audience analysis by media|
The second report we've added provides the details of the point-in-time impressions with timestamp and viewer metrics. The report also includes useful charts for determining active time of day and engagement.
These reports are available in the standard Reports section of your RevelDigital account, however they are only applicable for AdHawk enabled devices (camera or beacon enabled) and must be in the Plus pricing tier (Professional+ or Enterprise+). For more information on getting started with AdHawk and our suite of audience measurement tools please contact us