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Privacy Policy

Last updated: September 1, 2026

We are committed to protecting your privacy and data

Overview

Revel Digital Worldwide Operations ("Revel Digital", "we", "us", or "our") is committed to protecting your privacy and data. This Privacy Policy applies to our website, software, services, and products, and explains how we collect, use, and safeguard your information.

That covers three things, and this policy describes each of them:

  • This website — reveldigital.com, including the cookies and website analytics described in Cookies, Tracking, and Website Analytics below.
  • Our hosted platform — the accounts, content, and media you and your team submit to Revel Digital, described in Information We Collect below.
  • Player software running on screens — including the optional AdHawk Analytics audience measurement feature and optional proximity detection, described in Audience Measurement on Players and Proximity Detection on Players below.

Information We Collect

Information You Submit

We collect personal information that you voluntarily provide to us, including:

  • •Name, email address, physical address, and phone number
  • •Business information and company details
  • •Billing information, such as your billing contact and address. We do not store payment card numbers — see Payments below.
  • •Account credentials and preferences
  • •Support requests and communications

Information Automatically Gathered

We automatically collect certain information when you use our services:

  • •Browser type, version, and operating system
  • •Device details and unique identifiers
  • •IP address and location information
  • •Usage analytics, statistics, and behavior patterns
  • •Cookies and similar tracking technologies

How We Use Your Information

We use the collected information for the following purposes:

  • •Account creation, verification, and authentication
  • •Service fulfillment and delivery
  • •Personalization of user experience
  • •Customer support and communication
  • •Software updates and notifications
  • •Targeted advertising and marketing communications
  • •Analytics and service improvement
  • •Fraud prevention and security
  • •AI-powered features and automated content processing (see AI Privacy section below)

Artificial Intelligence and Data Privacy

Revel Digital uses AI to enhance our platform. For AI terms and conditions, see our Terms of Service.

  • •Data Collected: Content inputs, prompts, AI outputs, usage patterns, and feedback when using AI features.
  • •Processing: Data is processed solely to deliver AI features, improve accuracy (using anonymized data), and maintain security.
  • •No Training Without Consent: We do not use your content to train AI models without explicit consent. Customer data is processed in isolation.
  • •Human Control: AI provides recommendations only. You control final decisions and can disable AI features anytime.
  • •Who Provides the AI: AI-assisted features are powered by Anthropic, which processes the content and prompts you submit to those features under our commercial agreement with them, which governs how that content may be used. We share only the data needed to return a result.
  • •Retention: AI processing data retained up to 30 days; usage logs up to 12 months then anonymized or deleted.
  • •Your Rights: Opt-out of AI features, request explanations, human review, withdraw training consent, or request AI data deletion via privacy@reveldigital.com.
  • •Bias & Safety: We test for bias and include content filters. Report concerns to trust@reveldigital.com.

Audience Measurement on Players

Our platform includes AdHawk Analytics, an optional audience measurement feature a customer can turn on for a player. It is off unless the customer enables it.

Face detection runs on the player device itself, not in the cloud. The player estimates an age and a gender and measures how long the person was in view, and sends us a record of the detection. No facial image and no facial geometry template is transmitted from the player or written to storage. The face itself never leaves the device.

Each record carries a session identifier that is randomly generated. It is not derived from anyone's face or from any device they are carrying, and it is not reused. Because it is thrown away and never issued again, two visits by the same person are simply two unrelated records: there is no profile to build, nothing to recognize you by when you walk past the same screen tomorrow, and nothing we could match back to you even if we were asked to. We use these records to produce the counts and averages a customer sees in their dashboard, and keep them as described in Data Retention below.

Where a customer enables this feature, the customer is the controller and is responsible for notice at the venue. Revel Digital is the processor. If you saw a screen in a store, a lobby, or another venue and have questions about audience measurement there, the operator of that venue is the right party to ask; we will help you reach them if you contact us.

Proximity Detection on Players

Separately from audience measurement, a customer can enable Bluetooth Low Energy (BLE) and WiFi proximity detection on a player. Where it is enabled, the player detects signals broadcast by nearby devices and records each detection, including information identifying the detected device and how strong the signal was, which indicates roughly how close it came. This tells a customer how many devices passed near a screen and for how long. It is off unless the customer turns it on, the customer is the controller and is responsible for notice at the venue, and these records are subject to Data Retention below.

Proximity detection is enabled separately from audience measurement. Turning on one does not turn on the other.

Data Protection and Security

We implement industry-standard security measures to protect your data, including encryption of data in transit and at rest, secure authentication protocols, regular security audits, and limited access controls. We are ISO/IEC 27001 certified and comply with international data protection standards.

Your Rights

You have the following rights regarding your personal data:

Right to Access

Request a copy of your personal data

Right to Delete

Request deletion of your personal data

Right to Correct

Request correction of inaccurate information

Right to Opt-Out

Unsubscribe from marketing communications

Right to Data Portability

Request data in a portable format

Keeping Your Information Accurate

We take reasonable steps to keep the personal information we hold accurate, complete and current for the purposes we use it. Much of what we hold comes directly from you, so you can help us:

  • Keep your account details up to date.
  • Tell us if anything we hold about you is wrong or out of date.

You can correct most of your own information directly in your account settings, and you can ask us to correct anything else by contacting privacy@reveldigital.com.

Cookies, Tracking, and Website Analytics

We use cookies and similar tracking technologies on reveldigital.com to enhance your experience, analyze usage patterns, and deliver personalized content.

We use Google Analytics, loaded through Google Tag Manager, to measure how visitors use this website. Google Analytics receives your IP address and cookie identifiers. We group cookies into three categories, and you can accept them all, reject everything but the necessary ones, or choose category by category:

  • •Necessary — required for the site to work, such as page navigation and access to secure areas. These cannot be turned off.
  • •Analytics — Google Analytics, as described above.
  • •Marketing — advertising and marketing technologies that make advertising more relevant and limit how often you see the same ad.

You can change your choice at any time using our cookie preferences controls, and you can also control cookies through your browser settings, though disabling cookies may limit certain functionality.

If you are in the European Economic Area or the United Kingdom, you have additional rights over cookies and similar technologies, including the right to withdraw your consent at any time. Use the cookie preferences controls to do so.

Third-Party Sharing

We do not sell your personal information. We share it only with the parties described below, and only for the purposes described. All of them are bound by written agreements requiring them to protect personal information consistently with this Privacy Policy and to use it only for the purposes for which it was disclosed.

Service providers who handle your information

These are the companies we rely on to run the service. We name them so you know exactly who is involved:

  • •Microsoft Azure — our primary hosting and infrastructure provider. It hosts the platform and the data you store in it.
  • •Amazon Web Services — storage and delivery of static assets and media.
  • •Zendesk — customer support ticketing. It receives the support requests you send us and the contact details attached to them.
  • •Anthropic — inference for our AI-assisted features. It processes the content and prompts you submit to those features. See Artificial Intelligence and Data Privacy above.
  • •Authorize.Net — our payment gateway for automated card and ACH billing. See Payments below.
  • •Intuit — customer invoicing for accounts we bill manually.
  • •Mailchimp — delivery of newsletters to subscribers.

Other recipients

  • •Our own business systems — the everyday tools we use to run the company, such as email and productivity software, banking, and compliance monitoring. These support our internal operations rather than delivering the service to you, and they handle information such as your contact and billing details.
  • •Website analytics — as described in Cookies, Tracking, and Website Analytics above.
  • •Professional advisors and corporate transaction parties — such as auditors, legal counsel, and parties to a merger, acquisition, or sale of assets, to the extent necessary for those purposes.
  • •Public authorities — as described in Disclosures Required by Law below.

Payments

We do not store payment card information. Card payments are processed by Authorize.Net, and ACH and invoiced payments are handled as described in Third-Party Sharing above.

Your Choices: Limiting Use and Disclosure

You may limit how we use and disclose your personal information at any time, free of charge, by any of the means below. We will honor your choice within a reasonable period and will not require you to give a reason.

  • •Marketing: Opt out of marketing communications using the unsubscribe link in any marketing email, or by emailing us. Opting out of marketing does not stop transactional or service messages related to your account.
  • •Cookies and analytics: Control cookies and similar technologies through your browser settings or our cookie preferences controls.
  • •AI features: Disable AI features in your account settings or withdraw any consent previously given for AI model training.
  • •Disclosure to third parties and new purposes: Object to the disclosure of your personal information to a third party acting as a controller, or to its use for a purpose materially different from the purpose for which it was originally collected or later authorized by you, by emailing privacy@reveldigital.com. Where sensitive personal information is involved, we obtain your express (opt-in) consent before such use or disclosure.

Children's Privacy

Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

European Resident Rights (GDPR)

If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR), including the right to lodge complaints with supervisory authorities, rights regarding automated decision-making, and the right to withdraw consent at any time.

California Privacy Rights (CCPA)

California residents have specific rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected, the right to delete personal information, and the right to opt-out of the sale of personal information. We do not sell personal information.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. When data is no longer needed, we securely delete or anonymize it.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable laws. For personal data received from the European Union, the United Kingdom, and Switzerland, those safeguards include our certification under the Data Privacy Framework described below.

EU-U.S., UK Extension, and Swiss-U.S. Data Privacy Framework

Revel Digital complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF) and the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. Revel Digital has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union and the United Kingdom in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF. Revel Digital has certified to the U.S. Department of Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this privacy policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit https://www.dataprivacyframework.gov/.

Personal Data Covered and Third-Party Disclosures

Our DPF certification covers the personal data described in the Information We Collect section above that we receive from the European Union, the United Kingdom, and Switzerland. The types of third parties to which we disclose that personal data, and the purposes for which we do so, are listed in the Third-Party Sharing section above.

Access, Correction, and Deletion

EU, UK, and Swiss individuals have the right to access the personal data we hold about them and to have it corrected, amended, or deleted where it is inaccurate or has been processed in violation of the DPF Principles, subject to the limited exceptions permitted by the Principles. To exercise these rights, email privacy@reveldigital.com. You may also limit the use and disclosure of your personal data as described in Your Choices: Limiting Use and Disclosure above.

Inquiries and Complaints — Contact Us First

In compliance with the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF, Revel Digital commits to resolve DPF Principles-related complaints about our collection and use of your personal information. EU and UK individuals and Swiss individuals with inquiries or complaints regarding our handling of personal data received in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF should first contact Revel Digital at: privacy@reveldigital.com or Revel Digital Worldwide Operations, Attn: Privacy, 300 NP Ave N, STE 203, Fargo, ND 58102, United States. We will respond to your inquiry or complaint within 45 days.

Independent Dispute Resolution — Free of Charge

In compliance with the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF, Revel Digital commits to refer unresolved complaints concerning our handling of personal data received in reliance on the EU-U.S. DPF and the UK Extension to the EU-U.S. DPF and the Swiss-U.S. DPF to BBB National Programs, an alternative dispute resolution provider based in the United States. If you do not receive timely acknowledgment of your DPF Principles-related complaint from us, or if we have not addressed your DPF Principles-related complaint to your satisfaction, please visit https://bbbprograms.org/programs/all-programs/dpf-consumers for more information or to file a complaint. The services of BBB National Programs are provided at no cost to you.

Binding Arbitration

Under certain conditions, more fully described in Annex I of the DPF Principles, you may be able to invoke binding arbitration before the DPF Panel to address residual claims that have not been resolved by other DPF recourse mechanisms. This option is available after you have first raised your complaint with us, referred it to BBB National Programs, and, where applicable, contacted the relevant data protection authority. Revel Digital is obligated to arbitrate claims and to follow the terms set forth in Annex I of the DPF Principles, provided that you have invoked binding arbitration by delivering notice to us and following the procedures and conditions set forth in Annex I. Further information is available at https://www.dataprivacyframework.gov/.

Federal Trade Commission Enforcement

With respect to personal data received or transferred pursuant to the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, Revel Digital is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission (FTC).

Liability for Onward Transfers

Revel Digital may be liable for the processing of personal data that we receive under the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF and subsequently transfer to a third party acting as an agent on our behalf. Revel Digital remains liable under the DPF Principles if such an agent processes that personal data in a manner inconsistent with the Principles, unless we prove that we are not responsible for the event giving rise to the damage.

Disclosures Required by Law

We may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. Where permitted by law, we review such requests and disclose only the information we are legally obligated to provide.

Policy Changes

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date. Your continued use of our services after changes constitute acceptance of the updated policy.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us:

Email: privacy@reveldigital.com

Phone: +1-855-738-3534

Address: Revel Digital Worldwide Operations, 300 NP Ave N, STE 203, Fargo, ND 58102