Retail Media Networks & DOOH Advertising That Generate Revenue
Monetize your retail screens with premium DOOH advertising from Vistar, PlaceExchange, and Vengo. Turn digital signage into a revenue-generating retail media network.
Challenges We Solve
Turn Screens Into Revenue Streams
Slow Campaign Execution
Print signs take 2 weeks to produce and distribute. Digital updates happen in 2 minutes across all stores.
Wasted Print Budgets
Regional retailers spend $8,000-15,000 annually on poster printing. Redirect that budget to inventory and marketing.
Untapped Revenue Streams
Your retail screens sit idle showing only promotional content. DOOH advertising networks can generate $500-2,000+ per screen monthly.
Inconsistent Brand Experience
Franchises struggle to balance corporate messaging with local promotions. Digital signage enables both seamlessly.
Smart Features
Smart Features That Increase Basket Size
DOOH Advertising Integration
Connect to Vistar, PlaceExchange, and Vengo networks to automatically serve premium brand advertisements. Monetize screen time while maintaining control over ad quality and frequency.
Retail Media Networks
Build your own retail media network by selling ad space to CPG brands and vendors. Display supplier co-op ads alongside your promotional content for incremental revenue.
Dynamic Content Scheduling
Blend promotional content with DOOH ads seamlessly. Set rules: 70% brand content, 30% advertising during peak hours. Maximize revenue without compromising customer experience.
Point-of-Sale Advertising
Checkout queue displays are premium DOOH inventory. Captive audiences see ads for 2-5 minutes while waiting, generating higher CPMs and engagement rates.
Platform Features
Everything Your Retail Store Needs
Vistar Media Integration
Direct integration with Vistar's programmatic DOOH marketplace for automated ad serving and revenue
PlaceExchange Network
Access PlaceExchange's premium brand advertisers and real-time bidding platform
Vengo Platform Support
Connect to Vengo's retail-focused DOOH network for location-based advertising campaigns
Revenue Optimization
Automated yield management ensures maximum CPMs while maintaining content quality standards
Brand Safety Controls
Approve/block advertiser categories, set content guidelines, maintain brand reputation
Performance Analytics
Track ad impressions, revenue per screen, fill rates, and campaign performance by location
Customer Success
Proven Results for Retailers
FAQ
Frequently Asked Questions
- What DOOH advertising networks does Revel Digital support?
- We integrate directly with Vistar Media, PlaceExchange, and Vengo - the three leading retail DOOH platforms. Each network connects you to thousands of premium advertisers through programmatic buying. Setup takes 15-30 minutes per network once onboarded with your DOOH provider.
- How much revenue can I generate from DOOH advertising?
- Revenue varies by location traffic, demographics, and screen placement. Typical retail screens generate $500-2,000 per month per screen. High-traffic locations (malls, urban stores) can exceed $5,000 monthly. We provide revenue estimates based on your specific locations.
- Do I control what ads appear on my screens?
- Absolutely. You set advertiser category restrictions (block competitors, alcohol, etc.), approve/reject specific campaigns, and control ad frequency. Most retailers run 70% brand content, 30% ads. Your brand experience always comes first.
- How does ad scheduling work with my promotional content?
- Use playlist scheduling to blend content seamlessly. Example: Show 3 minutes of brand promotions, then 1 minute of DOOH ads. Set different ratios for peak vs. off-peak hours. Ads never interrupt customer-facing content mid-display.
- What metrics do I get from DOOH campaigns?
- Real-time dashboard shows impressions delivered, revenue earned, fill rates (% of time ads are running), CPM rates, and performance by screen location. Monthly reports break down revenue by advertiser category and time of day.
- Can I build my own retail media network?
- Yes. Beyond DOOH networks, sell ad space directly to CPG vendors and suppliers. We provide ad server tools, proof-of-play reporting, and campaign management. Many retailers generate 40-60% of their digital signage revenue from direct sales.
Start Driving Retail Sales in 30 Days
Join retail stores using Revel Digital to increase sales, engage shoppers, and create memorable brand experiences. Works with your existing TVs.