Audience Measurement
AdHawk Analytics
Turn your screens into a measurable media channel.
AdHawk Analytics is Revel Digital's built-in audience measurement engine. Track media impressions, attention rate, funnel conversion, demographics, and DOOH proof-of-play across your entire network — the data advertisers demand, all from one dashboard.
30-day free trial • No credit card required • Full platform access
Measure what advertisers actually buy
Impressions alone don't sell inventory anymore. AdHawk moves your network from “could-have-seen” to proven attention with three metrics that matter.
Media Impressions
Every play, on every screen, counted against real-world audience data — the top of your DOOH measurement funnel.
Attention Impressions
Not just who could see the screen, but who actually looked. Attention impressions separate opportunity from engagement.
Attention Rate
The share of your audience that engaged with content — the single number advertisers ask for when they buy your inventory.
Performance & Attention
From billions of impressions to the moment of attention
The AdHawk funnel visualizes every stage of the audience journey. Watch traffic become opportunity-to-see, viewers, and engaged attention impressions — then track it over time and down to the play-by-play interaction timeline.
- Sankey funnel from Traffic to Attention Impressions
- Funnel-over-time trends across any date range
- Play → Attention → Interaction attribution timeline
- Compare periods to spot what is working
Know Your Audience
Who, when, and where — down to the device
Understand your audience with heatmaps of impressions by hour and weekday, demographic breakdowns by age and gender, and a ranked view of your top-performing devices. It's the audience profile advertisers ask for before they commit budget.
- Impressions by hour and weekday heatmap
- Impressions by age and gender demographics
- Top devices ranked by impressions
- Filter by device, group, or date range
Capabilities
A complete measurement suite, built in
No third-party tags, no separate contract. AdHawk Analytics is part of Revel Digital and works with the screens you already run.
- Audience Measurement
Anonymous, privacy-safe sensing measures who is in front of every screen — reach, dwell, and repeat exposure across your network.
- Attention Metrics
Go beyond opportunity-to-see. Measure viewers, engaged glances, and attention rate to prove your screens actually earn eyes.
- Funnel Conversion
Follow the full journey — Traffic → OTS → Viewers → Engaged → Attention Impressions — to see exactly where audience turns into attention.
- Audience Heatmaps
See impressions by hour and weekday at a glance, so you know exactly when your screens command the most attention.
- Demographics
Break down impressions by age and gender to give advertisers the audience profile they need to justify premium spend.
- DOOH Proof-of-Play
Verified, time-stamped play logs and impression counts advertisers can trust — the accountability programmatic DOOH demands.
Interactive Engagement
Track every interaction as an event
Beyond passive audience sensing, AdHawk records custom events that your experiences fire programmatically. Wherever a viewer takes an action — a kiosk tap, a QR scan, a mobile conversion — you can log it, count it, and fold it into the same funnel and interaction timeline as your impression data.
Trigger events from interactive templates, custom scripting, or the API — then measure real engagement, not just opportunity-to-see.
Kiosk Touchpoints
Fire an event on every menu tap, product selection, or checkout on interactive kiosks.
Mobile & QRaaD
QR-code and mobile experiences (QRaaD) emit events as viewers scan, tap, and convert on their own phones.
Custom Triggers
Call the API from custom scripts, sensors, or third-party systems to log any interaction that matters to you.
Engagement Funnels
Events flow straight into AdHawk’s funnel and interaction timeline, tying engagement back to attention.
How It Measures
Multiple sensors, one anonymized signal
AdHawk fuses several privacy-safe data sources into a single, trustworthy view of audience and attention. No personally identifiable information is ever stored.
Audience Sensing
Anonymous computer-vision sensing for reach, dwell, age, and gender — no personal data stored.
Beacon
Bluetooth beacon signals detect nearby devices to estimate traffic and repeat exposure.
Wi-Fi
Wi-Fi presence measurement adds another layer of anonymized foot-traffic data.
Motion
Motion sensing captures presence and movement in front of the screen for opportunity-to-see.
Who It's For
Built for anyone selling or proving attention
DOOH Network Operators
Sell inventory with confidence. Verified impressions and attention metrics are what premium advertisers pay for.
Retail & Venue Media
Prove the value of in-store screens to brands and vendors with hard audience and engagement numbers.
Agencies & Advertisers
Measure campaign performance across screens with funnel conversion, demographics, and play-level detail.
Enterprise Marketing
Understand which content, locations, and dayparts actually earn attention across your own screen network.
Monetizing your network? Explore programmatic DOOH solutions
AI & Automation
Put an AI analyst on your metrics
AdHawk data doesn't just sit in a dashboard. Let AI agents analyze it for you — and open your analytics to the AI tools your team already uses.
Agentic Analytics Tasks
Schedule AI agents to analyze your AdHawk audience and performance metrics and deliver a written report straight to your inbox — no one has to open a dashboard.
- Recurring reports on a daily, weekly, or monthly schedule
- Trigger on events like a media upload or device registration
- Report-only insights, or actions that respond automatically
- Custom Prompt tasks ask AdHawk anything in plain English
MCP Server for AI Tools
Connect Claude, ChatGPT, and other AI assistants to your Revel Digital analytics through the hosted Revel Digital MCP Server. Ask about impressions, attention, and audience data in natural language — or wire AdHawk into your own multi-agent workflows.
https://mcp.reveldigital.io/mcpNo install and no API keys — 90+ tools spanning devices, media, schedules, and analytics.
See what your screens are really worth
Start a 30-day free trial of Revel Digital and put AdHawk Analytics to work measuring your audience, attention, and impressions. No credit card required.
Questions? Talk to our team