Turn Your Screens Into Revenue Streams
Digital Out-of-Home (DooH) Advertising Solutions
Monetize your digital signage network with programmatic DooH advertising — integrated directly into the Revel Digital CMS. Adding a DooH ad source to a playlist is no different than adding any other media source. Ads obey the same scheduling rules as all other content in each campaign.
30-day free trial • No credit card required • Full platform access
Why DooH Advertising?
Your screens are already deployed. DooH advertising turns idle screen time into a revenue channel — without adding complexity.
Untapped Screen Revenue
Most signage networks display only owned content. DooH advertising unlocks a new revenue channel from screens you already own and operate.
Complex Ad Integration
Traditional ad-serving setups require custom development, separate platforms, and dedicated ad ops teams. Revel Digital reduces this to a single playlist item.
Lack of Advertiser Accountability
Advertisers demand verified impressions. Without proof-of-play and AdHawk analytics, networks struggle to attract premium ad spend.
Fragmented Campaign Management
Managing ad content separately from your own content creates scheduling conflicts and operational overhead. Unified playlist management eliminates this.
Integrated DooH Providers
Connect to leading ad marketplaces
Revel Digital integrates with three prominent DooH providers out of the box. Select your provider when adding an Ad source to any playlist.
Vistar Media
Leading programmatic DooH marketplace connecting your screens to thousands of advertisers and DSPs.
- Access to thousands of advertisers and DSPs
- Real-time bidding and impression-based pricing
- Audience measurement and targeting capabilities
- Programmatic guaranteed and private marketplace deals
Place Exchange
Supply-side platform for OOH media owners with omnichannel programmatic demand.
- Omnichannel programmatic demand
- OpenRTB-based transactions
- Audience data and measurement integrations
- Premium brand advertiser access
Vengo
DooH monetization for interactive and retail screens with curated ad experiences.
- Curated ad marketplace for high-engagement placements
- Product sampling and interactive ad formats
- Ideal for gyms, salons, and high-traffic venues
- Turnkey monetization with minimal setup
How It Works
Get started in three easy steps
Adding DooH advertising to your signage network is as simple as adding any other media source to a playlist.
Add an Ad Source
In the Revel Digital CMS, add a DooH ad source to any playlist — just like adding a video, image, or widget. Select your DooH provider.
Configure Scheduling
Ad sources follow the same scheduling rules as all other media. Set day-parting, duration limits, priority levels, and campaign date ranges.
Go Live & Earn
Publish your playlist. Ads fill programmatically based on demand. Track performance with proof-of-play logs and AdHawk analytics.
Built-in Advertising Tools
Everything you need to sell and manage ads
Not using Vistar, Place Exchange, or Vengo? Revel Digital includes integrated advertising tools to sell and manage ad inventory independently.
- Proof-of-Play
Verified playback logs with timestamps, duration, and screen location for advertiser accountability and compliance reporting.
- AdHawk Analytics
Real-time and historical dashboards showing impressions, fill rates, revenue, and campaign performance across your entire network.
- Custom Reports
Build and schedule custom reports tailored to advertiser requirements, including audience metrics, screen-level detail, and campaign summaries.
- Media Approval Workflows
Review and approve ad creatives before they reach your screens. Maintain brand safety and content standards across your network.
- AI Insights
Machine learning-powered recommendations for optimal ad placement, scheduling, and inventory pricing to maximize revenue.
- Campaign Management
Unified scheduling for owned content and ad content in a single playlist. No separate systems, no conflicts, no ad ops overhead.
FAQ
Frequently asked questions
- What is DooH?
- Digital Out-of-Home (DooH) is programmatic advertising delivered to digital screens in public spaces — retail stores, transit hubs, offices, gyms, and more. It connects screen networks to automated ad marketplaces.
- How do I add DooH ads to my signage?
- In the Revel Digital CMS, simply add an Ad source to any playlist. Select your DooH provider, configure scheduling preferences, and publish. Ads will begin filling programmatically.
- Do I need a specific DooH provider?
- No. Revel Digital integrates with Vistar Media, Place Exchange, and Vengo out of the box. If you prefer not to use a third-party provider, you can sell ad inventory directly using Revel Digital's built-in advertising tools.
- Can I control what ads appear on my screens?
- Yes. Media approval workflows let you review and approve creatives before they display. You can also set content category restrictions and block specific advertisers.
- How are ad impressions verified?
- Revel Digital provides proof-of-play logs with timestamps, playback duration, and screen identification for every ad impression. These logs can be exported or shared directly with advertisers.
- Can I mix my own content with DooH ads?
- Absolutely. Ad sources are just another item in your playlist and follow the same scheduling rules. You control the ratio of owned content to ads, time-of-day restrictions, and priority levels.
- What if I don't want to use Vistar, Place Exchange, or Vengo?
- Revel Digital includes built-in advertising tools — proof-of-play, AdHawk analytics, custom reports, media approval workflows, and AI insights — so you can sell and manage ad inventory independently.
- How much revenue can I generate?
- Revenue varies by screen location, audience size, and market demand. Networks in high-traffic venues (retail, transit, fitness) typically see the strongest programmatic demand. Revel Digital's AI insights help optimize pricing and placement.
Ready to Monetize Your Screens?
Start your 30-day free trial and add DooH advertising to your signage network in minutes. No credit card required.
Questions? Talk to our team